No. Yes. No. Maybe. Yes. No. Hope that’s clear.
Look, if you are hoping to take up blogging as a career then yeah, knowing your traffic and how to increase it matters because you’ll want your posts drawing in more readers in order to get noticed and open doors for you. But if like me you’re just blogging for your own personal amusement then as long as someone is reading your posts traffic numbers doesn’t really matter.
I have an average of 40 views a day on this blog which I reckon comes down to between 20 and 30 readers and I’ve had this average for years now. Every now and then a post gets picked up and my daily stats spike, but I doubt I keep many, if any, of the new readers brought in and that is fine with me. I don’t blog to gather readers, I blog to entertain myself, meet folks who like what I do and who hopefully do something similar themselves so I can follow their work.
Of course this doesn’t mean you shouldn’t be interested in your traffic – maybe you want to mine the stats (1) in a way I don’t (I look at my blog stats every couple of days but only out of curiosity rather than a desire to analyse and capture the ephemeral ‘something’ that makes one post work and another not) and that is fine, I just don’t want you getting hung up on the numbers. Popularity is an illusion and internet traffic doubly so.
(1) WordPress has an amazing toolset for analysing your blog stats, links and followers. Just another reason to fly WordPress 🙂